Your team
We start by understanding your business, your users, and the outcomes you are chasing, so design serves the goal, not just the mockup.
Design (UX/UI)
First UX, then UI.
Great interfaces start with how a product works, not how it looks. Tarmac designers lead with research, then craft the UI, bridging your team, your product managers, and your developers so the experience holds up from first sketch to shipped product.
The connective role
Designers who bridge the whole team
Good design does not happen in a silo. Ours sits between the people who set the strategy, the people who define the product, and the people who build it.
Product managers
Designers work shoulder to shoulder with product to turn strategy into flows, priorities, and testable assumptions.
Developers
We design for what can ship. Tight collaboration with engineers means prototypes become production interfaces without friction.
Our five-step process
Evidence at every step, from research to testing
Each step produces evidence that de-risks the next. We validate the experience before engineering invests heavily.
- 01
Research
We learn the users, the market, and the constraints. Interviews, data, and context before any pixels.
- 02
Design strategy
We turn research into a plan: information architecture, priorities, and the problems worth solving first.
- 03
Ideation & layout
We explore directions and shape the structure, wireframes and flows that make the experience make sense.
- 04
Execution
We move to high-fidelity UI and interactive prototypes that feel like the real product.
- 05
User testing
We put the design in front of real users, gather evidence, and iterate before engineering invests.
Go deeper
Why the order matters
Read our take on leading with experience before interface, and what happens to products when teams get that sequence backwards.
Questions, answered
Product design FAQ
What does “first UX, then UI” mean?
It means we design how the product works before we polish how it looks. UX research and structure come first, so the interface is built on evidence and a clear flow. UI then makes that experience feel effortless. Getting this order right prevents beautiful screens that do not actually work.
How do your designers work with our team?
They bridge three groups: your team, your product managers, and your developers. Designers sit in the middle so strategy, feasibility, and user needs all shape the outcome, and nothing gets lost in a handoff.
What is your design process?
Five steps: research, then design strategy, then ideation and layout, then execution with prototyping, then user testing. Each step produces evidence that de-risks the next, so we validate the experience before engineering invests heavily.
Do you only design, or can you build it too?
Both. Design at Tarmac is part of one integrated team that also covers product management and engineering. We can hand off clean specs or carry the work straight through to a shipped product.
Designing something worth getting right?
Tell us what you’re building. We’ll bring designers who lead with research and ship interfaces your users understand on the first try.